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Lucinda Price, SYDNEY

MEDIA INVITE                   

EMBARGOED: 12:01AM AEST, THURSDAY, JULY 24, 2025

​​



 

You are invited to attend the official launch of a world-first, free,
eClinic set to transform access to care for Australians living with
eating disorder symptoms, their carers’, and clinicians at
Parliament House on Thursday, July 24, 2025 between
9:20am – 10:00am.

Join Assistant Minister for Mental Health and Suicide Prevention,
The Hon. Emma McBride MP; author, comedian and broadcaster,
Lucinda Price; leading eating disorder experts; advocacy group
representatives; and patients for this important announcement
in 
The Main Committee Room, Ground Floor, Parliament House, Canberra.

Developed by Australia’s leading authority on eating disorder research –the InsideOut Institute – in partnership with Sydney Local Health District, with government funding, the eClinic is the first freely accessible (24/7), fully online service offering evidence-based, treatment programs, tools and support to those living with, or affected by disordered eating.1

 

  • In 2023, 1.1 million Australians were living with an eating disorder, equating to one in 23 people, or almost 5 per cent of the adult population.2

  • The number of people living with an eating disorder who access treatment in a year is considerably less (19 – 36 per cent) than people with other types of mental health disorders, such as depression.  3-5

  • Estimates suggest treatment for an eating disorder is sought an average of 5 to 15 years post-onset.6

  • People living with bulimia nervosa or binge eating disorder often wait much longer to receive treatment than those with anorexia nervosa.7
     

For more information, attend our InsideOut eClinic launch event at Parliament House on Thursday, July 24.  

 

See media interviews, photo and vision opportunities available, overleaf.

​​World-first, free eClinic to deliver life-saving eating disorder treatment to Australians

DOWNLOADABLE ASSESTS

DIGITAL MEDIA KIT

A full digital media kit will be available for download on Thursday, July 24 – eclinicmediakit.org

VIDEO NEWS RELEASE

Available for download on Thursday, July 24

AUDIO NEWS RELEASE

Available for download on Thursday, July 24

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AVAILABLE FOR INTERVIEW 

WHAT

Doorstop interviews, photo & vision opportunities to mark the launch of the world-first, free InsideOut eClinic in partnership with politicians, ambassador, experts, patient advocacy group representatives & patients

WHERE

The Main Committee Room, Ground Floor, Parliament House, CANBERRA

WHEN

Thursday, July 24, 2025: arrive 9:10am for strict 9:20am – 10:00am (official launch), followed by1:1 interviews, photo & vision opportunities

The Hon. Emma McBride MP

Assistant Minister for Mental Health and Suicide Prevention,
CENTRAL COAST

HIGH-PROFILE AUSTRALIAN AMBASSADOR

Lucinda Price aka 'Froomes'

Author, comedian, broadcaster & InsideOut
eClinic ambassador who overcame binge eating disorder using the InsideOut eClinic, SYDNEY [VISITING CANBERRA]

EXPERTS

Professor Sarah Maguire OAM

Clinical Psychologist & Director, InsideOut Institute, SYDNEY
[VISITING CANBERRA]

Dr Sarah Barakat

Clinical Psychologist & Postdoctoral Research Associate, InsideOut Institute for Eating Disorders, SYDNEY [VISITING CANBERRA]

Sarah Horsfield

Clinical Psycholpgist & Co-Director, InsideOut Institute eClinic, SYDNEY [VISITING CANBERRA]

NATIONAL PATIENT ADVOCACY GROUP REPRESENTATIVE 

Jane Rowan

Executive Director, Eating Disorders Families Australia (EDFA) & lived experience eating disorder carer, BRISBANE [VISITING CANBERRA]

References

  1.  Ali K, Radunz M, McLean SA, O'Shea A, Mavrangelos T, Fassnacht DB, et al. The Unmet Treatment Need for Eating Disorders: What Has Changed in More Than 10 Years? An Updated Systematic Review and Meta-Analysis. International Journal of Eating Disorders. 2025;58(1):46-65.

  2. Deloitte AE. Paying the Price, Second Edition: The economic and social impact of eating disorders in Australia. Report commissioned by The Butterfly Foundation. 2024.

  3. Hart LM, Granillo MT, Jorm AF, Paxton SJ. Unmet need for treatment in the eating disorders: a systematic review of eating disorder specific treatment seeking among community cases. Clin Psychol Rev. 2011;31(5):727-35.

  4. Vanheusden K, Mulder CL, van der Ende J, van Lenthe FJ, Mackenbach JP, Verhulst FC. Young adults face major barriers to seeking help from mental health services. Patient Educ Couns. 2008;73(1):97-104.

  5. Cachelin FM, Striegel-Moore RH. Help seeking and barriers to treatment in a community sample of Mexican American and European American women with eating disorders. Int J Eat Disord. 2006;39(2):154-61.

  6. Barriers to Care: National Eating Disorders Collaboration; [Available from: https://nedc.com.au/eating-disorders/treatment-and-recovery/barriers-to-care#:~:text=The%20number%20of%20people%20with,disorder%20%5B4%2C%205%5D].

  7. Hamilton A, Mitchison D, Basten C, Byrne S, Goldstein M, Hay P, et al. Understanding treatment delay: Perceived barriers preventing treatment-seeking for eating disorders. Aust N Z J Psychiatry. 2022;56(3):248-59.

MEDIA CONTACTS

Kirsten Bruce & Sam Jacobs VIVA! Communications

M 0401 717 566 | 0422 654 404

E kirstenbruce@vivacommunications.com.au | sam@vivacommunications.com.au

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